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IKEA Happiness Hunters Dubai
IKEA happiness hunters spent two weeks in Denmark searching for the hygge that turns out so elusive to the remainder of the sector.
Danes appear to grasp, making an allowance for their constant spot within the most sensible five of the sector’s happiest countries.
IKEA Denmark sought after to discover the place the Danes’ happiness originates from, and if it is associated with the way in which the Danes are living and have interaction with every different.
So, what higher strategy to in finding out than sending out a happiness hunter to smell out clues as to why the Danes are so dang glad?
To make a selection the intrepid pursuer of happiness, remaining summer season, IKEA Denmark ran an international seek for anyone who will have compatibility the function of a happiness hunter for IKEA.
2,300 folks from all over the place the sector carried out for it.
There have been such a lot of certified packages that two winners have been selected as an alternative of 1 – Yaya Ching from Hong Kong and Roy Torres from america.
For two weeks, they lived in an condo in Copenhagen and studied the Danish tradition via visiting the houses of various Danes – from scholars and moms to a zero-waste blogger.
In addition, they get a token Danish wage and loose meatballs on the IKEA eating place. I don’t find out about them, however that’s sufficient to make me glad.
And now, we’ve got the thrilling phase. The effects! Their findings are showcased in a six phase mini-documentary. Watch Episode 1 under.
Home of Happiness
I binge watched they all and preferred Episode three probably the most. (Cute overload!)
Happiness hunter at the unfastened
“We know that Danes have a powerful emotional connection to their properties which they understand as a secure house for wellness and ‘hygge’. In our massive “Life at Home” find out about in 2017 we requested greater than 20,000 folks from 22 other international locations about their emotions for his or her house, and nine out of 10 Danes stated that they really feel peace and happiness after they consider their properties. That lead us to suppose whether or not happiness in truth arises from the Danes’ original lifestyles at house” Anne Krogh, Country Marketing Communication Manager at IKEA Denmark, explains.
And that’s the little secret IKEA Denmark hopes to discover via happiness hunter Yaya and Roy.
Home is the place happiness is
Yaya is a 29-year-old trainer from Hong Kong. During her time on this fairytale nation, as she referred to as it, Yaya was once very desirous about the house of the Danish-Pakistani Roxy circle of relatives:
“I feel their house makes them glad, as a result of they’ve the chance to mix the wonder they in finding in each cultures and make it their very own. Even despite the fact that I don’t have a large number of room the place I are living in Hong Kong, I will be able to nonetheless play with colours and make my room my very own universe. That is unquestionably one thing I will be able to take house with me.”
After her two-week
keep in Denmark in September, she mirrored at the following:
”I feel the way you are living is essential, for the reason that house is a secure house the place you’ll re-energize and be your self. The Danish properties are a mirrored image of the Danes. They are living so individually and for this reason it’s been crucial to seek advice from them. It is of their properties and in homely atmosphere that the Danes in reality blossom and display who they’re.”
Living massive and wonderfully
42-year previous Roy from Chicago was once, apart from the top taxes and govt strengthen, astonished via the small container house of Danish pupil, Katrine:
boxes have been the most straightforward and maximum minimalistic properties I’ve ever noticed, however
they have been so homey. In Denmark, high quality furnishings is extra reasonably priced so even
when you’re a pupil, you’ll taste your own home superbly”
aspiring boxing trainer residing in a one bed room condo added:
spend a large number of time furnishing and adorning – no longer simply their properties however in
eating places, cafes and companies, it seems like a large number of time and effort is
spent on furnishing and adorning – additionally with the entire wave of Nordic design.
Perhaps you design your happiness whilst you design your own home in Denmark, as a result of
it’s so private, prioritized and defining for the Danes, regardless of if you’re
in a non-public sphere or out at the streets”
What are the Danes so glad about?
As they continued the unhealthy climate or even a Viking dip within the
ocean, Roy and Yaya skilled an increasing number of components to the Danes’ happiness
via every seek advice from in anyone’s house. Finally, Yaya concluded:
Danes’ happiness is many little items that in combination cause them to a glad
workforce of folks – even supposing there may be a large number of rain and darkness out of doors, the
Danes’ properties are like little caves the place they may be able to conceal from this and in finding
calmness and pleasure.”
To observe Roy and Yaya’s happiness adventure, cross to ikeahomeview.com and notice every episode from their seek advice from to a singular Danish house.